About Us

Alpha Penplus Private Ltd. was established by its promoters Mr. P.C. Baid & Mr. Vikash Jain for better services to its customers. Before that promoter of the Company were running their business under the trade name ‘Alpha International’. Since 1989 Alpha has been distributor for Staedtler range of products for most part of the country. Finally in 2001, Alpha International was appointed as the exclusive importer & distributor for India by Staedtler Mars GmbH & Co.KG
Over the years Alpha has grown from strength to strength, now servicing customers on a PAN INDIA level. We have a team of 50 highly motivated and dedicated personnel, with branches in Mumbai, Delhi, Kolkata and Chennai. A Pan India network of 25 master distributors and catering to more than 1000 retail outlets, and growing.
The success of Alpha is attributed to its team of dedicated personnel, distributors and retailers, and without their support and confidence we would not be where we are today.
Through the Website we have covered the Staedtler products which are regularly sold in India and suits to the requirement of Indian customer. To view the complete range of Staedtler products please visit www.staedtler.com .
In 2019, Alpha has changed itself to private limited company called as Alpha Penplus Private Ltd for continuity and better service to its customers.
Now Staedtler products are also available online with Amazon and other platforms.
We shall welcome all the suggestions to improve this website and our services.

Management Profile

PC BaidP. C. Baid
Prakash Chand Baid is the founder and Managing Director of the company and is a Chartered Accountant by qualification. He has an experience of about 35 years in the field of import and distribution of Writing and Drawing instruments.

Vikash JainVikash Jain
Vikash Jain is a MBA and Mechanical Engineer by qualification. Before joining the family business, he had been in the field of Consulting for about 7 years. He is now Director at Alpha International.